Black Friday Shopping – Is It Better to Buy Online?

With one of the busiest shopping days of the year, Black Friday, fast approaching, it’s time to start researching where to shop online and how to get the best deals. Black Friday, once a US tradition, now a global phenomenon is where deal-savvy customers piled into shopping malls after Thanksgiving ready to buy discounted goods for Christmas. Now, in Ireland, it’s certainly on consumers’ minds. RTE noted that Google searches for "Black Friday" had increased by 138% from 2020 to 2021. Online shopping is set to receive a massive boost throughout the day, as according to a study by AIB last year, Irish consumers were poised to spend more than €25,000 a minute, during Black Friday sales online. Naturally in recent years there’s been a shift from in-store shopping to online, as the pandemic dictated when we could shop indoors. A 2021 study by Statista highlighted that 87% of UK buyers preferred to do their shopping online. The same survey showed that only 17% would rather do their Black Friday buying in person. Online shopping in general, has become a part of shopper’s daily lives, and Black Friday is no exception. A reliable broadband connection is necessary if you’re going to check out with the latest deals. Are you on the fence about participating in Black Friday this year? Or whether online shopping is your thing? Here’s some of the reasons why the sales might be for you.

Convenience

One of the major benefits of shopping online is being able to purchase your favourite items from the comfort of your home. You could be multitasking, one hand on the remote watching TV, the other scrolling through your favourite clothing brand. Opting to shop online means you don’t have to consider weather conditions, travel time, wait time etc. As well as that, it allows for more flexibility to suit your schedule, such as purchasing during your lunch break from work or during a quiet moment that suits while you’re on break. Studies from AIB in 2021 showed that the busiest time for shopping on Black Friday last year was between 11am and 12pm, due to people purchasing online during work hours. A US Study by Drive Research found that 41% of shoppers did not want to shop in person/in stores on Black Friday due to the long queues and over 60% did not want to shop because of large crowds. Large crowds in a post-covid world are a good reason not to traverse the high street, if your health is at risk. Online shopping may not only be convenient but the safer option for many, too.

Greater Variety

Shopping online provides a greater variety of choice and access to international brands and websites. There may be more sizes available online, more selection available, and more discounts. Additionally, you can look at the various brands and their price points to compare and to get the best deal for yourself. Another benefit is that you can view all the reviews of certain products and get more information about products than you could in store. At SIRO, we understand the value of variety. As a wholesale operator with 20 retailers, we understand the power that providing choice to our customers brings. Competition allows the customer to get the best price possible, without compromising on quality. However, with shopping online, there is the topic of sustainability, and how it can affect your carbon footprint.

Sustainability

Sustainability is a major consideration for consumers. It’s no secret that shopping, either online or in person, can impact your carbon footprint. However, there are steps you can take to minimize this. By shopping online, you can view different brands websites which contains key information on whether their products are cruelty free, their returns policy, their efforts to use recycled packaging etc. By having information, you can then make an informed decision on which brands to purchase from and choose the most eco-friendly option for delivery. Recent studies by DataReportal highlighted that the reason 19% of people surveyed shop online, is due to knowing the product or company is eco-friendly. Online shopping also can reduce a consumer’s carbon footprint. Instead of driving to a physical store, you are staying at home and making the purchase. This year is likely to be a bumper year for Black Friday shopping, with increased inflation and higher costs of living, consumers will be online looking for bargains. To get ahead of the competition and ensure you don’t get frozen out on the many deals on the day, choose SIRO’s 100% fibre broadband for your Black Friday experience. To find out whether SIRO’s high speed broadband is available to your home to assist you with your online purchases, search your Eircode here

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Barry has spent over thirty-five years working in ICT. He started as a Trainee Programmer in the Northern Ireland Civil Service and progressed through various roles to eventually become the Director of ICT Shared Services and Strategy for the NI Government. Barry has been CIO for the Irish Government since April 2016 with the primary task of taking forward the Public Service ICT and eGovernment Strategies. These set out ambitions for developing the use of shared services, digital services and data to better serve the people of Ireland and ensure that Ireland is well-placed to benefit from European initiatives such as the Digital Single Market.

Tell us about your role?

The Office of the Government Chief Information Officer (OGCIO) leads the digital agenda across Government, working in collaboration with organisations across the Civil and Public Service. OGCIO’s most recent Strategy, Connecting Government 2030: A Digital and ICT Strategy for Ireland’s Public Service, sets out the Government’s Digital Vision for the next several years, covering areas such as digital ambition, talent development, and inclusion. OGCIO is also involved in the delivery of major Government technical projects such as the Contact Tracing App and Digital COVID certificate, and a range of shared initiatives and systems. OGCIO participates in a range of internal, national and international working groups, steering and programme boards; has significant engagement with multilateral institutions including the OECD, UN and in particular the EU; and also plays a leadership role on innovation across the Public Service including through the development and application of a range of ICT policies.  

Outline the role digital technologies play delivering public service today.

As the Government Chief Information Officer, I am the most senior advisor to the Government on all matters digital with specific reporting responsibilities to the Minister for Public Expenditure and Reform and the Junior Minister for eGovernment and Procurement. I played a prominent role in the development of the National Digital Strategy, Harnessing Digital – The Digital Ireland Framework, which was published in February and sets out a high-level pathway to support Ireland’s ambition to be a digital leader at the heart of European and global digital developments. I also represent Ireland at many high-level meetings at EU and OECD level seeking to shape the digital agendas of these organisations; and I am involved in the leadership of many programmes with a substantial digital or ICT element, for example Gov.ie, MyGovID, Open Data, the Data Sharing & Governance Act, the Contact Tracing App, and the Vaccination roll-out.  

What are the key benefits that digital technologies can bring to society and business?

At public service level, we believe that digital can benefit all of society. We can facilitate those who are comfortable with digital technology to renew their driving licence, or make a tax enquiry, for example, with the same ease as booking an airline ticket or making a banking transaction. However, we also believe that if we achieve our goal of 90% of our most used services being consumed online then this will free up resources to better serve those who are unable to use the digital offerings.  

“At community level we see the benefit of having more community-driven digital initiatives from group learning to accessing the technology itself.”

  We believe that the ability to do anything from the home shouldn’t detract from the importance of socialising and maintaining the value of communities in our lives. This is why many government digital initiatives, including broadband roll-out and digital hubs, are community-oriented.”  

As connectivity improves across Ireland, what do you see as the big opportunities for Irish businesses from accelerated digital adaptation?

I think we all accept that going online can and does bring advantages to businesses, e.g., lower operating costs, 24/7 presence and greater out-reach. However, CSO research tells us that, while more than four in five Irish-based businesses have a website, only 40 per cent actually sell online. This means that there is an opportunity not just for businesses but also for national reputation and GDP growth. This is why the Harnessing Digital strategy sets challenging business targets for 2030 such as 75% enterprise take-up of Cloud, Big Data and AI; and 90% of SMEs at basic digital intensity. It also makes financial and advisory support commitments to help this to be achieved.  

“It is very clear that the pandemic has opened up new commercial opportunities and these should be exploited. Ireland’s acceleration towards full and fast connectivity will provide a strong foundation to build upon.”

 

For businesses to maximise benefits from digital technologies, what key advice would you give?

I could write pages on this but will stick to three things. First, it all has to start with the customer. As (even) Steve Jobs famously said “'You've got to start with the customer experience and work backwards to the technology.” In Government, we have learned a lot from consulting our customers and from our research work with Trinity Business School. Again, the pandemic experience proved that the public will gladly use Digital Government services that are simple, intuitive and customer focused. Then, the service has to be built with privacy and security at the centre. Thankfully in Ireland we have several excellent security companies that can help with this. Alternatively, examine cloud-based approaches to benefit from the security and support skills of the experts who are doing this stuff every day. Finally, ensure you have built in a feedback loop to help you understand how the service is really working and to rectify teething problems.   Looking to take your business to the next level with a reliable broadband connection? Search Your Eircode today.

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On 1 June last, SIRO launched its’ 10 Gigabit (10G) enabled broadband network in Galway city. The first city in Ireland to have this high speed, large bandwidth network at its disposal. At the end August, SIRO’s entire fibre broadband network was upgraded to 10 Gigabits. This €10 million, 15-month upgrade project includes our full existing SIRO network, i.e., 450,000+ premises we have already passed and the further 320,000 we are in the process of passing right now.

10G: what is it?

From the middle of last year, SIRO began the process of upgrading its’ existing network to a 10 Gigabit network using XGS-PON technology. G-PON stands for Gigabit PON or 1 Gigabit PON. The “X” in XGS represents the number 10, and the letter “S” stands for symmetrical, XGS-PON = 10 Gigabit Symmetrical PON. The upgrade allows SIRO to turbo-charge our existing network from a one Gigabit network to a network providing up to 10G connections which are symmetrical (same upload and download speeds), much more reliable, with lower latencies and better security.

The point of a 10G network is the flexibility to scale up seamlessly as your data demands grow. One Gigabit to two, four, six Gigabits and so on

What can it do?

One of the most prominent and headline grabbing aspects of 10 G is speed, specifically speed of data transfer. 10 Gbps lets you transfer at a rate of 1.25 GB/s when you copy a file to another computer across the SIRO network. This equates to sending a 20 GB file in under 20 seconds.   At SIRO we know, that at least for the short-to-medium term, end users of this much larger bandwidth will be enterprise/business users vs. residential consumers. It makes sense. It is businesses, whether small or large, who typically move large data sets. However, the number of businesses who falls into this category is not as niche as it once might have been. As ever more intensive applications run on our servers or are stored in the Cloud, the amount of data created, stored and transferred increases each day. Add in the growing automation of once manual tasks and the need for high-speed internet as the key enabler of these processes becomes clear.

10G will become the technology platform for this phase of digital adaptation across the world. It will ensure that technology in our lives becomes even more embedded and integrated

Speed and bandwidth are also important for business where large numbers of colleagues and clients need to connect at once. Both now have an expectation of being able to access services when they require them and that this access is dependable and consistent. Business, for reasons of productivity, reputation and of course the bottom line, cannot afford to have any bottlenecks in their connectivity which can hold their business back. Businesses with many employees and multiple clients all logging on at the same time are obvious candidates for much higher speeds. Yet over recent years as our use of digital technologies has grown, it has spawned new types of business which are equally heavy data users. Businesses in the creative sector is one example. While they may not be big in terms of employee head count, they are big users of data. Think content creators in advertising, digital or marketing agencies, animators, film or videographers, game design – all transferring large files each day. Though smaller companies, the creative sector in its’ totality is a significant sector, employing up to 5% of the Irish workforce or about 100,000.

Do I need 10G?

In truth, it depends. If you are an individual, doing video editing, streaming, audio production, activities which involve a large amount of data and if your workflow currently lags due to slow speeds, then likely you do need to move up the Gigabit ranks from the standard one Gigabit to higher speeds. The point of a 10G network is the flexibility to scale up seamlessly as your data demands grow. One Gigabit to two, four, six Gigabits and so on. The use case is much clearer if you are a business or enterprise. If your business has large file sizes to deal; you use HD streaming or your company is growing in terms of capability or headcount, then there is a real risk of congestion on your network necessitating larger bandwidth.

10G will become the technology platform for this phase of digital adaptation across the world.

An important additional benefit of SIRO’s 10G network is affordability. Previously access to high-speed point-to-point (P2P) services was largely just available to very big organisations with substantial IT budgets. With this upgrade SIRO have changed that market limiting dynamic.

A 10 Gigabit Future?

Just as when once the need for one Gigabit broadband met with questions on the use case of that level of bandwidth; some might today ask a similar question of 10 Gigabit broadband. Those of us who have seen the relentless march of data demands, know better than to ask that question anymore. Instead, the more pertinent question for business and society to consider are what processes and technologies (many, not yet invented) can this level of bandwidth unlock for the benefit of all? 10G will become the technology platform for this phase of digital adaptation across the world. It will ensure that technology in our lives becomes even more embedded and integrated. Healthcare professionals will monitor and diagnose their patients remotely in real-time, our students will collaborate and learn not just from their classmates but with other children across the world and virtual and augmented reality (VR and AR) will change many aspects of how we live from retail, to home entertainment, to the world of work. In SIRO we have always sought to drive innovation in the Irish broadband market to make the probable, possible. Today’s focus may be on 10 Gigabits, but the direction of journey to 25 Gigabits is already coming into view. To find out if your business can avail of SIRO for Business, please visit www.siro.ie/search-your-eircode

It’s that time of year where students big and small return to school with heavy backpacks and refreshed minds, while parents feel relieved that routine and lessons are back. We’re used to the regular checklist of back-to-school with pens, paper, and countless books, but what about a reliable broadband connection?   The pandemic demonstrated how connectivity supported the education sector, with classes pivoting online via video call platforms such as Zoom and Microsoft Teams. Teachers and students alike showcased agility while traversing a new way of learning. In 2021, SIRO’s Director of People and Culture Blanaid O’Regan wrote about how e-learning is transforming the delivery of education, and the need to learn from the pandemic experiences – good and bad – and build on them.  At the same time, Ireland’s Department of Education was finalising its Digital Strategy for Education. In April 2022, it was published. It’s a five-year strategy to 2027 and follows on from its’ predecessor which concluded in 2020.   Digital learning is about using digital technologies and tools in a variety of ways and location, whether as a group or individual, in the classroom, at home or in other settings.  Embedding digital technologies and adopting digital approaches to classroom learning in our primary and post-primary education system is both a huge challenge and opportunity. To ensure that the new strategy was fit for purpose, the Department, wisely, commissioned a review of the previous Strategy.   While there were many positives, it also exposed the work still be completed. This included the fact that digital technologies were not a feature of teaching and learning in 45% and 38% of primary and post-primary schools. That many teachers still struggled to access the professional development needed to deploy digital technologies was another standout finding.   In contrast, where digital technologies were well embedded it was held that, “having access to high-speed and dependable broadband was one of the key supporting factors.”  To be fair, the new Strategy is working to address the imbalance between those in our education system with reliable broadband and those without high quality access.   It has set a target that all primary and post-primary schools will have access to a minimum of 100 Mbps and 200 Mbps respectively by 2023. This will be realised by a range of financial measures, including a €15 million per annum broadband fund.   The commitment to have a further funding envelope to allow for further broadband speed upgrades is also welcome and necessary. This is particularly the case where Gigabit speeds are fast becoming the norm as the footprint of fibre broadband stretches ever further across Ireland.   Having the backbone for digital technologies - reliable, high quality and future proofed broadband connectivity - is, without question, key. But so too is ensuring our schools have access to the expertise to deploy it in the correct way, maximise its potential and be sufficiently knowledgeable to troubleshoot when required.  The benefits of digital learning not only extend to primary and post-primary, but for all levels. Third level institutions have long offered flexible learning options through online courses for those working full time.  The tendency to rely on the sole teacher who is “good with technology” is something specifically called out in the Strategy and sensibly the Department is now looking to examine new procurement mechanisms to give all schools access to technology experts.   When it comes to the delivery of education, it is not just as simple as online/remote  vs. classroom learning and numerous studies examining which approach works best have shown different findings, depending on who or what was being asked.   Digital learning is about using digital technologies and tools in a variety of ways and locations, whether as a group or individual, in the classroom, at home or in other settings. What does matter hugely is digital literacy and adoption by students, teachers, and their parents too.  The benefits of digital learning not only extend to primary and post-primary, but for all levels. Third level institutions have long offered flexible learning options through online courses, including for those working full time. This demand for e-learning at further and higher-level educational settings looks set to grow.   During the current accommodation crisis facing students, while far from ideal, online education may be the difference for some between pursuing their course albeit online or not at all.   The new Digital Strategy for Education will make a significant contribution to improving the access to digital technologies in school setting and with-it digital literacy. However, the other vital cog in the wheel is to ensure high quality connectivity in the home.   For parents, having a reliable, steady, internet connection removes any stress from the learning process, so you and your child can focus on the homework at hand. The broadband landscape is changing on a monthly basis and the availability of high speed, future proofed broadband is reaching more areas day-by-day. If fibre broadband wasn’t an option when the last school year kicked off, just 12 months ago, it may be now.   It’s always worth checking your Eircode to confirm availability in your area, for your peace of mind and your kids!

SIRO, the broadband network operator, has today announced that its fibre broadband network is now a 10 Gigabit network. SIRO’s announcement comes following the completion of a €10 million investment upgrade programme, implemented to ensure the company’s network can deliver the fastest speeds available. SIRO’s decision to make 10 Gigabit speeds available is driven by the ever-increasing data demands of enterprise year-on-year and the necessity to have a future proofed network primed to respond to the needs of businesses. SIRO, a joint venture between ESB and Vodafone, is currently rolling out a 100% fibre broadband network across 154 towns and cities across Ireland, with services currently available to 450,000+ premises and reaching 770,000 premises over the next four years. In October 2021, SIRO launched 2 Gigabit speeds for the residential market. Today’s announcement of 10 Gigabits is initially focused on the enterprise market. The latter have a need to progressively scale up their bandwidth from 2 Gigabits up to 10 Gigabits in the short to medium term. The upgrade to 10 Gigabits reflects SIRO’s ambition to continuously bring innovation to the Irish broadband market. SIRO is Ireland’s sole open-access wholesale-only broadband operator and was first to introduce 1 Gigabit broadband to Irish homes. It is now stretching its offering further with speeds of 2 Gigabits for residential and up to 10 Gigabits for enterprise customers, respectively. The benefits of multi-gigabit speeds include: Ensure fastest speeds: Symmetrical speeds up to ten times faster than the best standard currently available of up to 1 Gigabit. A 10 Gigabit connection can transfer 1 Gigabit of data in 0.8 seconds or upload a file of 20 Gigabits in under 20 seconds. Provide scalable connectivity: A future-proofed connection to support the increasing number of connected devices used by businesses. Enhance cyber protection: Enhanced data and network protection by facilitating network management systems which reduce cybersecurity risks. Support new technologies: The bandwidth to integrate emerging technologies, including artificial intelligence, virtual reality, 3D technology or voice recognition tools. Commenting on the announcement, SIRO CEO, John Keaney, said: “For SIRO, completing our transition to a 10 Gigabit-enabled network is about ensuring we continue to lead the market in terms of delivering on Ireland’s future broadband needs for the decades ahead. “All aspects of business processes and operations are increasingly digitised. Reliable and future proofed connectivity is the foundation upon which they all rest. “This upgrade gives enterprises the opportunity to plan and scale up their bandwidth requirements as their data demands and business requirements grow. Rather than wait for the broadband infrastructure to catch up, businesses can now have the certainty that they can access higher speeds and capacity as and when they need it,” added Mr. Keaney. To find out if you can avail of 10 Gigabit today, check your Eircode today! [lookup_modal type="eircode" button-text="Search Your Eircode Today" position="mid" title="Search Your Eircode Today"]

Broadband operator, SIRO, has today announced that it is bringing its 100% fibre broadband network to Ballinasloe and Loughrea. The company, a joint venture between ESB and Vodafone, is rolling out a full fibre broadband network to towns across Ireland, with Loughrea and Ballinasloe next in line to benefit. SIRO’s broadband network will bring world class connectivity to almost 5,000 homes and businesses in both towns, with an investment of €5 million overall. The work will be carried out by SIRO contractors, TLI, with civil construction works commencing in Loughrea in the next week, with Ballinasloe’s works to commence in Spring of next year. The rollout in Ballinasloe and Loughrea is part of SIRO’s ongoing roll out in Galway city and county. The company has already made its full fibre broadband network available to over 33,000 homes and businesses in Galway city. The investment is part of the company’s ongoing fibre rollout across Ireland, targeting 154 cities and towns and 770,000 premises. Areas within Ballinasloe that will be connected include (but are not limited to): Townparks, Portnick, Poolboy, Dunlo, Kilgarve, Church Street, Bóthar Sáirséal, Meadowbrook, Beechlawn, Esker Hills. Areas within Loughrea that will be connected include (but are not limited to): Portumna Road, Danesfort, Barrack Street, Abbey Street, Athenry Road, Ashlawn, Galway Road, Gort Road, Main Street, Cosmona, and The Hill. SIRO’s network in Ballinasloe, Loughrea and Galway City is a 10 Gigabit-enabled network, which means that enterprise customers will be able to access higher speeds and bandwidths as their data demands grow over the years ahead, ensuring that current and future needs are met. Residential users can avail of 1 Gigabit broadband, with the option of 2 Gigabits where homes have larger bandwidth demands. SIRO is a joint venture company between ESB and Vodafone, founded in 2015. SIRO’s state-of-the-art fibre broadband network is built on the ESB electricity infrastructure, trusted for its reliability and resilience. Overall, the company is investing more than €1 billion in delivering high speed, future proofed broadband across Ireland. Commenting on the launch in Ballinasloe and Loughrea, SIRO CEO John Keaney said: “Since we first started rolling out our network in Galway city, over four years ago demand has been strong for SIRO’s fibre broadband service. Our expansion now to Loughrea and Ballinasloe reflects the broader demand across Galway – city and county. “Reliable, resilient and future proofed broadband is a game changer for regional towns and having access to SIRO’s network will create huge investment and job creation opportunities for towns such as Ballinasloe and Loughrea. “SIRO is pleased to support this objective and to play a part in giving individuals and businesses a choice about where and how they live and work. We have had positive engagement with local stakeholders on the ground in both towns and we are now excited about getting on with our roll-out and connection process in the months ahead,” added Mr. Keaney. Welcoming today’s announcement from SIRO, Galway County Council Chief Executive Jim Cullen stated: “The building of these fibre networks will be a significant investment in these two towns. The delivery of such infrastructure is a key economic enabler for existing business, with the potential to help increase their online presence and to trade online nationally and internationally. “It will have positive impacts for both towns around growth, economic spin off effects & makes these towns more attractive for future investment. “It will open up opportunities for citizens to work locally, with the delivery of high-speed connectivity, as remote working becomes more realistic for larger numbers of people, which should lead to a lowering of the towns carbon footprints and the residents of these towns will have more choice on broadband service provision in the future,” added Mr Cullen SIRO as an open access wholesaler, partners with twenty broadband retailers across Ireland, to ensure that customers and businesses enjoy greater choice and competition. Retailers offering SIRO residential, or enterprise broadband products include: Digiweb, Blacknight, Airwire, Sky, Vodafone, Virgin, Fastcom, Telcom, Viatel and Pure Telecom. To register your interest, and to find out when SIRO will become available to your home or business, click here [mailchimp_modal button-text="Register Your Interest" title="Sign Up Form" position="mid"]

SIRO, the broadband wholesaler, has today announced its sponsorship of Trinity Donaghmede FC. SIRO, which is rolling out a 100% fibre broadband network across Ireland, including in North Dublin, will specifically support the clubs under 9 team for the new season ahead. Trinity Donaghmede FC was formed in 1976 and is now based in Father Collins Park in Donaghmede. The club has expanded a lot over the last 40 plus years, particularly as new housing within the area has grown too over the period. Today, the club boasts 14 dressing rooms and 4 grass pitches. The teams and ages at the club range from 4-year-olds at the academy, up to the senior team and over 35s. The club is now a central part of the local area and supported hugely within the local community. The club’s academy is the starting point for kids kicking off their soccer journey with the club, with up to 80 kids involved in its’ activities each week. SIRO is a joint venture company between ESB and Vodafone, founded in 2015. SIRO’s state-of-the-art fibre broadband network is built on the ESB electricity infrastructure, trusted for its reliability and resilience. Overall, the company is investing more than €1 billion in delivering high speed, future proofed broadband across Ireland to 154 cities and towns. The company already has a significant presence in North Dublin where it is available to 50,000 premises including in Donaghmede, with a further 10,000 in Fingal currently under construction. The sponsorship is part of SIRO’s wider community activities which is focused on giving back and supporting the areas in which it is rolling out its’ full fibre network. SIRO’s Head of Marketing, Marianne Murphy, stated: “Since our fibre network rollout commenced in 2016, SIRO has placed a strong emphasis on supporting the communities which we are rolling out our network to. By working with voluntary groups such as Open Doors or Junior Achievement Ireland, we focus particularly on supporting young people. Our sponsorship of Trinty Donaghmede FC continues this work - so we are delighted to be sponsoring the Club’s next generation of players.” Commenting on the sponsorship, coach of the Trinity Donaghmede under 9s football team, Justin McCarthy noted: "This sponsorship means a lot to our team, and to the football club. Being provided with new, high-quality SIRO branded training gear as part of the sponsorship package provides a huge benefit to us as trying to afford the gear ourselves can be expensive. The team are looking forward to wearing their SIRO jerseys for the new season ahead. “We are pleased to have SIRO onboard as a club sponsor, as we recognise the valuable wider contribution, they are making to our community by bringing high quality connectivity to homes and businesses in Donaghmede". Commenting on the sponsorship, Michael Keegan, who helps run the academy at Trinity Donaghmede FC notes: “Before Covid hit we had 17 teams within the club. Since then, this has grown by a further 7 teams to 24 today. Ideally every team needs a sponsor. What this sponsorship does is give an incredible boost for the club - kids, managers / parents, which can’t be underestimated. “It is a huge boost for all involved. Without a sponsor's kind generosity, the club wouldn't exist" “Most of all, the kids' faces and their excitement when they receive the new gear is priceless! It's all voluntary, so getting yearly sponsorships is massive for our club. It makes it all worthwhile.”  SIRO is available in Donaghmede and across Fingal.  For more information on if SIRO is available for your home or business, please visit www.siro.ie/check-your-availability or email info@siro.ie

“Thanks, hun! Penney's!” That’s the badge of honour often recited when a woman in Ireland is complimented on their outfit. Fast fashion, both in Ireland and across the world has been the norm for the last 30 years. It’s not so long ago, people wouldn’t bat an eye to doing large shopping hauls for no real cause. Now, amidst a global climate crisis, attitudes are shifting towards creating long lasting, sustainable fashion choices. A report from McKinsey stated that the number of garments created annually exceeded 100 billion for the first time in 2014, equating to 14 pieces of clothing for every person on earth created each year. And if we are honest most of us buy at lot more than that each year.

Technology, including fibre broadband, are driving the growth of the second-hand market across the globe

Technology and The Growth of Fast Fashion

Fast fashion first started around the late nineties in the United States, designed to replicate trends like those that your favourite celebrity wore, quickly and cheaply. It wasn’t long before other countries followed suit.

Then, smartphones and social media arrived and changed the face of commerce forever. Once you could order clothes online through Instagram and Facebook in 2016, fast fashion orders accelerated. As well as that, websites such as Pretty Little Thing, Shein, Missguided and Boohoo.com have become some of the trendiest fashion sites to order from today. But what if you could remain fashionable while reducing your carbon footprint? The Internet, while acting as an enabler for fast fashion, can also be a driving force for creating sustainable fashion choices. A notable example of this has been eBay, who have been around since 1995. For years, eBay has been an accessible marketplace selling pre-loved goods of all sorts, with clothes included. This year, ITV’s Love Island, ended their collaboration with fast fashion company Pretty Little Thing as their fashion sponsor, and replaced them with eBay, recognising the impact the show can have on its impressionable audience. eBay isn’t the only site dedicated to creating a circular economy. In 2016, Facebook launched Marketplace, which was established to be a direct competitor with eBay and US ad listing service, Craigslist. Facebook’s Marketplace enables people to advertise goods for sale or for free to their local community, which has proved to be a success, with over 1 billion monthly users.

In the past, ‘thrifty’ was once a positive, rather than a negative comment, in any era when people valued the cost and effort which went into producing clothing.

People’s perceptions towards fast fashion have changed in recent years. We are seeing more celebrities, influencers and young people opt to thrift clothes rather than support large fast fashion warehouses like Shein or Penney's. Thrifting is no longer confined to store-front shops. Some of the best goods can come from someone else’s wardrobe. In 2011, the concept drove the creation of Depop. Depop was established in London, as a peer to peer, social e-commerce community, where you could “like” and buy directly from the seller. Depop has grown in popularity, especially among young people. As of 2021, Depop now has over 21 million users, 90% of which are under the age of 26. Depop has proved that all you need to make more sustainable choices in fashion is a smartphone, a stable internet connection, and the drive to make some cash on your old clothes. Depop published its’ sustainability strategy in 2021, cementing its’ commitment to greener and more ethical commerce further (more here: Depop Sustainability Strategy ). SIRO also published its first sustainability strategy in 2021 (more here: SIRO Sustainability Strategy ). Key aspects include switching our fleet to electric vehicles, reducing waste in the construction of our full fibre network, and commitments to promoting diversity and inclusive practices in the workplace. With so many companies now pushing forward with sustainability commitments, it’s important to be conscious of greenwashing, including in the fashion industry. Buzzwords like “eco-friendly,” “biodegradable” and “carbon neutral” are thrown around regularly. So, it’s essential to do your research first, allowing you to shop with companies that have genuine sustainable policies and practices in place. In the past, attitudes to clothing were different. The focus was on quality and durability vs. our current throwaway culture. ‘Thrifty’ was once a positive, rather than a negative comment, in any era when people valued the cost and effort which went into producing clothing. The circular economy (though not called that back then) was often in full swing with clothing passed down through the family or precious items like wedding dresses repurposed into garments such as communion or christening outfits. Sustainable living provides an opportunity to rethink how we value clothing and to embrace being thrifty again. Technology and connectivity can now also make sustainable choices more accessible allowing consumers to shop in a more environmentally and socially equitable way. A final thought, particularly as we grapple with cost-of-living challenges, is the opportunity to make money from your pre-loved clothing, by opting to download apps that offer resale services. Technology, including fibre broadband, is driving the growth of the second-hand market across the globe. With SIRO’s 100% fibre to the premises broadband, you can manage your orders, post up your best pre-loved fashion outfits and make connections all from the comfort of your home.

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Integrated Services Digital Network (ISDN) first began to be used globally in the 1980s. It is effectively a set of communication standards for simultaneous digital transmission of voice, video, data and other network services over the digitalised circuits of the public telephone network. However globally, even by the end of the 1980s, the technology was already being overtaken by new network systems with much faster speeds. However, not so the case in Ireland. Here, ISDN was introduced and billed as a step change in the digitalisation of the telephone network by Telecom Eireann in 1994, with the promise of multiple direct dial numbers (DDIs) over a single shared bearer. Originally, its capability to communicate video was also a key selling feature, with one of the original users of ISDN in Ireland being Gairmscoil Éinne on Inis Mór where pupils received their German lessons from a teacher on the mainland.

FTTP is a pivot point in terms of connectivity, shifting small and medium businesses into the same tier of connectivity as enterprises

However, over time the hype of ISDN died down, and the primary use case became one of supporting Private Branch Exchange systems (PBX) for businesses of all sizes and type. The use of ISDN in the home, which was a big early Internet access mechanism in Germany and France, never really took off in Ireland. ISDN reached its’ peak in Ireland in 2013, despite being long out of vogue in many countries at that stage. Since then, we have started to witness the slow death of ISDN in Ireland. From 2017 onwards the changes in Enterprise Networks and Solutions Architecture have impacted heavily on the use of ISDN access paths. Those key changes include:

• The move to mobile phones for non-desk bound employees

Apart from the helpdesk, call centre, support teams smart organisations have been moving their employees to a mobile first culture. This has the added advantage of not only ensuring the employee is available for voice interaction, but also that other work productivity tools such as email and apps are to hand. This move from fixed (ISDN) to mobile in the business has lowered the need for an ISDN expense in many businesses.

• The switch to pure IP networks, both internal and external.

The convergence of network architectures towards IP within the network, between networks and towards the Internet has provided the foundation for organisations to move to All IP services, including VoIP.

• The switch to Fibre To The Premises (“FTTP”)

The arrival of greater-than-Gigabit Fibre networks, such as SIRO, into the communications cabinets of businesses of all sizes has for the first time brought reliable, high quality, symmetric and unimaginable capacity connectivity at reasonable price points. A FTTP network can easily be segregated to support Voice, Data and Video securely on the same circuit without exaggerated cost. FTTP is a pivot point in terms of connectivity, shifting small and medium businesses into the same tier of connectivity as enterprises and allowing them to unlock the benefits themselves.

• More complex Distributed User Requirements

COVID-19 has demonstrated the strength of business teams operating away from the office. Whether working from home, hubs or halfway down the N17, ISDN doesn’t cut the mustard. It is inflexible and it connects a place rather than the person. VoIP connectivity works irrespective of location over Wi-Fi / 4G, just like people.

• The arrival of Cloud PBX and SIP Trunking

Cloud PBX allows for business to treat the cost of the PBX and the ‘line rental’ as a monthly service fee. Sometimes as low as €5 per month per seat with continuously innovating products coming with features such as mobile clients, call centre functionality, CRM integration, real-time reporting and IP handsets that can be located anywhere in the world. While SIP trunking allows for ISDN circuits to be replaced with IP circuits, using the same FTTP connectivity that is in place to provide broadband. Many legacy PBX can be upgraded with SIP Cards, or often a SIP/ISDN convertor can be used.

• End of Life of ISDN and NTU & PBX Cards

ISDN is so old that Eircom approached Comreg in 2020 seeking to end-of-life the product due to reasons including that manufacturer were no longer making the chipsets for ISDN NTU. The Comreg position was that Eircom should re-use/re-cycle NTUs pulled from the offices of ceasing customers to drag out availability of parts. Meanwhile in the UK, BT has announced the Switch off of ISDN in December 2025. The maintenance costs of legacy PBX with ISDN are increasing and the availability of parts and engineers to keep them running is declining. The risk to a business of a catastrophic fixed voice incident in these scenarios is not trivial.

• Cost / Price

ISDN is expensive. It is also duplicative. If you have ISDN for voice then you still need a FTTP broadband connection, when you have an FTTP broadband connection, however ISDN is no longer necessary for your voice services.  

The Future of ISDN

The future looks increasingly bleak for ISDN. With a startlingly number, approximately 175,000 Irish voice circuits, still reliant on this much outdated technology, this is no bad thing.

1. Comreg announced on 29 June 2022 in its Decision Notice D05/22 that Eircom, subject to certain timing constraints, may now cease selling and cease providing ISDN services, following the deregulation of Fixed Access and Call Origination services.
2. FTTP rollout is accelerating, with SIRO covering over 770,000 Irish premises within 4 years.
3. VoIP, whether through SIP Trunks or Cloud PBX is the recognised future proof investment for fixed voice connections for businesses.
4. Copper Switch Off – including PSTN and ISDN – is already being deliberated upon by Comreg.

However, from a business perspective, the future is bright: The switch from ISDN to SIRO 100% Fibre Broadband, through your retailer, to enable the delivery of fixed voice to your business will:

1. Save your business money.
2. Lower your business risk of fixed voice outages and ISDN cessation.
3. Enable your teams to work more flexibly, fluidly and freely; and
4. Increase the positive intensity of your voice interactions with your customers using innovative Cloud PBX features such as CRM integration and Virtual Call Centres.

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SIRO's Chief Commercial Officer, Ronan Whelan talks with Keith Finnegan on Galway Bay FM on rolling out the gold-standard fibre broadband infrastructure to over 22,000 homes and businesses in Galway.