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The importance of increasing the awareness of digitisation for SMEs as National Economic Recovery Plan announced

On Tuesday last the Government launched its’ long awaited National Economic Recovery Plan - Ireland’s €3.6 billion investment shot in the arm to help economic recovery from COVID-19. The level of investment puts it on a par to Budget Day, but €3.6 billion in the context of high unemployment and precarious position of thousands of businesses won’t stretch far. That said, it continues the pragmatic approach by this Government of propping up businesses, which, pandemic apart, would be viable. There is a strong focus on a digital and a green recovery too. Digital and green go hand in hand, with digital often being an enabler of more sustainable ways of living. Take remote working, fuelled by high quality fibre broadband and reliable connectivity, but pervasive in reducing the need for long commutes, reducing carbon emissions as a result. If the extent of funding committed to Ireland’s digital recovery, at €295 million, was the only marker of success, then Ireland would have already aced it. Add in ring-fenced funding of €85 million to support SMEs accelerate digitisation and the opportunity for Irish business is significant. Yet, funding, while critical to the success of any project, is only one part. Ensuring funding is invested in the most impactful and transformative way is also critical. And it isn’t just about what it can do for business, but also how it benefits communities and individuals, particularly in reducing inequalities. Plans are often only as good as the leaders behind them. In deciding how best to support a meaningful digital revolution, it’s important to set out what’s the vision and the end goal for Ireland, including KPIs. A glance at where Ireland’s ranks on digitisation relative to others in the EU, finds we are marked relatively high. Unfortunately, this doesn’t tell the full story. The European Investment Bank has noted of Ireland, “the digital economy appears to run at two different speeds, with a small number of foreign-owned multinationals with high digi­talisation levels and productivity, and traditional indigenous SMEs, which are slower in leveraging digital solutions”. With 99.8% of active businesses SMEs and 70% of the workforce employed in non-digital sectors such as services, construction and manufacturing, there is no doubt that we are a nation of small businesses and digitally, we are exposed. The priority must be to foster SMEs, ensuring that they are digital leaders not laggards. We need fast adaptation of new technologies such as AI, digital automation and VR, as everyday business tools. Equally, with the winds of global tax changes blowing ever stronger, we must cushion ourselves against a significant drop off in multinational corporation tax by investing now in the capacity of our domestic businesses. The starting point is a swift transition to the new networks driving connectivity, possible through rapid migration to full fibre broadband. We need greater awareness of the importance of high quality and reliable fibre business broadband connections. As fibre networks, such as SIRO’s, increase their footprint across Ireland it’s hard to believe, but some businesses remain unaware of an alternative to slow and outdated copper connections, paralysing their business every day. Business leaders and State agencies can play a greater role, in addition to industry, in ensuring SMEs understand what best-in-class fibre broadband is and can unlock for their bottom line. The upfront cost of a business broadband connection can be an issue for some businesses. It’s a commercial reality - rolling out a fibre network cost hundreds of millions. To fund this investment a once-off connection fee is necessary, but it can dissuade some smaller businesses. Government can support businesses, particularly micro-enterprises, in meeting this cost. There are already voucher schemes for companies wishing to develop a website or sell online so why not to connect to high-speed fibre broadband too? Government has spoken about digital training for SMEs, but unless we have a more rapid uptake of high-quality broadband then the training can’t be applied. Equally, the training we provide SMEs must be appropriate for their individual needs. SIRO has submitted a proposal to Government for each SME to undergo a digital fitness test, identifying their digital weaknesses and the best to means to resolve them. It makes no sense to expect SMEs to self-diagnose their digital condition, perhaps opting for unsuitable training courses. Beyond SMEs, the digitisation of our public services is key. A National Digital Strategy is imminent. It must develop digital public services which meet users’ needs; not the agencies which provide them. Digital pioneers such as Singapore, give food for thought. Its’ LifeSG App provides access to a grouped suite of public services to support citizens at key life stages such as young families, active ageing or employment and job seekers supports. In Ireland it’s end users who must work around State agencies when accessing public services. The pattern starts early. Take parents of a new-born, in those early weeks, they must engage with three different agencies with three sets of paperwork when registering a birth, applying for children’s allowance and applying for under 6 free GP care. For business, the bureaucracy can be worse. The Plan also commits to bridge digital divides. This is more than just older, non-digital natives. While important, there are other, equally significant, impacted groups including lone parents, carers, those with disabilities or ethic communities. They need equality of access to both digital skills and the tools needed to deliver those skills, including broadband. The pandemic exposed many manifestations of digital marginalisation in Ireland, in home schooling, working from home, healthcare or access to other services. But it also established broadband as an essential service equal to water or electricity. Do we also need to consider providing financial assistance to pay for broadband for groups without the means to afford it, akin to how we currently provide a weekly payment to support phone charges for pensioners? In the U.S., the Biden administration recognising the potential for digital divides to grow is providing $50 a month to low-income families to pay the cost of broadband. Government plans to accelerate Ireland’s digital competency, though welcome, bring competing choices on how to invest scare these resources - making it even more important that we spend wisely.
Over two weeks on since news broke that the HSE’s IT systems suffered a cyberattack, the organisation is still in the thick of it, battling to restore IT services and get health services back up and running. Much has been written on the preparedness, or not, of our health service and wider Government Departments and agencies for such attacks. The temptation is to criticise Government for not having a sufficiently robust system and framework in place. This may prove to be justified but, before we start finger pointing, we need a balanced view of the issue and its broader context. What has happened to the HSE is far, unfortunately, from unique. In May 2017, the WannaCry ransomware attack spread rapidly across the world. The UK’s NHS hospitals were one of the biggest organisations impacted by the attack. Many of the same issues our HSE now faces occurred across NHS Trusts too, with computers, MRI scanners and theatre equipment exposed. Like Ireland, some NHS hospitals were forced to turn away non-critical emergencies. New Zealand’s health services this week is also struggling with a cyberattack. There, an attack on Tuesday brought the Waikato District Health Board's (serving a population of half a million) entire IT network down, affecting testing laboratories, cancer treatments, email and phone services. It’s not just public bodies that are exposed. In April, the story broke that Facebook data relating to 533 million users had been scraped with much individual personal data later published online. The circumstances though different to those facing the HSE have at least one similar outcome – the risk of individual personal data appearing online. It’s more than coincidence too that as hacks have increased over recent months and personal data becoming more accessible as a result, the number of phishing scams have become ubiquitous. Working from home has also increased user’s vulnerability. In the scramble to keep businesses up and running, the standards of security applied in the office may not have transferred to the home in all cases. Whether home, office or elsewhere, cyberattacks are growing and most amongst us have been targeted in some way by cyber criminals. This last point brings us to the nub of the problem, cybersecurity is not the sole responsibility of one agency, one department, one business or one individual, it’s a universal issue. Few in the public or private sector, upon hearing of the HSE attack didn’t think for a moment that on another day it could have been them or their business. The only positive is that the seriousness of cybersecurity has now been elevated in the public mind. We have all now got a greater understanding of the implications arising from such attacks and how it can threaten something as fundamental as our health services. Awareness is the first step but educating and arming ourselves as the best method of defence are the next. Jeremy Fleming, Director of the Government Communications Headquarters, a leading U.K intelligence and security agency outlined what is required when recently commenting: “…cybersecurity is an increasingly strategic issue that needs a whole of nation approach if we are to continue to reap the benefits of technology”. This ‘whole of nation’ approach is where Ireland now needs to go. We need a national focus at all levels and sectors to enhance our defences. This won’t be possible unless we are prepared to invest in and resource it fully. The accusation of underinvestment in our national approach to cyberthreats has been the most vocal criticism this week. Comparisons are always precarious but looking at the UK finds a stark contrast in investment between both countries.  Its’ National Cybersecurity Centre has a 5-year budget of €2.2 billion and employs 1,000 people. Excluding pay, investment in Ireland’s National Cybersecurity Centre from 2017 to 2021 inclusive is €12.45 M, with a staff of about 25 people. Crucially too, it has no Director in situ currently. The salary for this role, €89,000, is unlikely to attract a candidate of sufficient calibre. Population-wise Ireland and the UK are very different sized countries but, considering, the presence of global tech giants in Ireland means we store about 30% of all European data, then the differences between the two countries are not so large. We also need a whole of life education mindset. With cyberattacks, in most cases it’s an end user or individual who lets the hacker in and sets off the chain of events. This makes basic cyber hygiene now an important life skill and digital and cyber literacy a non-negotiable business requirement. To embed this culture, we need national leadership and our Cybersecurity Centre’s role will be pivotal. Initiatives needed include public and business information campaigns on cyber risks or publicly available, free to use cybersafe tools for businesses which encourage a minimum baseline security for smaller SMEs, unable to afford more expensive commercial services. The UK’s Early Warning tool, a cyber-threat warning service offered to all UK businesses and designed to give customised timely notifications about possible incidents and security issues to businesses who sign up to the service is a further example. Businesses too can play their part by opting to work with companies who can show adherence to cybersecurity standards. Cybersecurity resilience is critical. This includes a sufficient pipeline of qualified cybersecurity experts, created via standardised education and training programmes at our higher and further education institutions. A UK study found cyber security skills in the labour market there were poor. 54% of businesses lacked the skills to carry out one or more basic cybersecurity tasks such as creating back-ups or arranging automatic software updates. While only 11% employed someone with cybersecurity responsibilities as some part of their role. It’s unlikely Ireland would fare much better. Again, the National Cybersecurity Centre can play a key role in ensuring the requisite skills exist. Cybercriminals are sophisticated, unmerciful and very attuned to any vulnerabilities, it is very unfortunate that our health service fell foul of their dispassionate mentality. However, what matters most now is how our health service responds to protect its IT services from repeat attacks and that the learnings are carried forward to create greater resilience to such attacks into the future.    
SIRO Chief Commercial Officer, Ronan Whelan joins Guaranteed Irish CEO, Brid O' Connell on the Guaranteed Irish Business Podcast to discuss how in the midst of chaos there is opportunity, and our recent membership with Guaranteed Irish.  
Guaranteed Irish · Podcast: Episode 77, Ronan Whelan Chief Commercial Officer at SIRO
SIRO Chief Commercial Officer Ronan Whelan: “Despite physical business closures over the past year, Irish consumers have looked to support local, Irish businesses. There is a huge opportunity for Irish businesses, post-pandemic, to continue to tap into the COVID-19 groundswell of consumer goodwill and loyalty toward Irish businesses.  However, it shouldn’t be taken for granted, with businesses still needing to improve in areas such as delivery charges and customer services”. A consumer survey undertaken by fibre broadband wholesaler, SIRO, has found high levels of support for Buying Irish amongst Irish consumers during COVID-19.  The research found that half of those surveyed indicated that they bought more Irish goods and services during the pandemic than previously and that their preference for Irish-first will continue post-COVID-19. Key findings from the research include: Importance of Buying Irish: 89% of people cite Buying Irish as being important to them, of those 37% believe it to be very important and 52% somewhat important. 11% stated they did not see it as important. Buying Irish during the pandemic: 50% of those surveyed responded that they are buying more Irish goods and services during the pandemic than they were prior to COVID-19. 41% stated the extent to which they Buy Irish is unchanged, with 7% buying less and 2% not sure. Buying Irish post-COVID-19: Of those who are buying more Irish goods and services during the pandemic, 79% say they will continue to prioritise Buying Irish after the pandemic has ended; with 19% not sure and 2% saying they will buy less. Support for Buying Irish amongst age groups and genders: Those 18-30 years of age are significantly more likely to see Buying Irish as ‘very important’ relative to older age groups. Equally of those surveyed, women were more likely to Buy Irish than men. Although no notable regional differences emerged. Reasons for Choosing Irish: The top three reasons are Buying Irish goods and services cited by respondents were supporting Irish and local businesses at 82%, the quality of goods and services at 63% and avoiding import taxes and charges at 49%. Most frustrating aspects of Buying Irish: The most common issues amongst respondents were delivery charges at 66% and customer services issues at 38%. Finally, when asked about choosing a broadband provider 34% surveyed had switched provider in the past year, with a desire for higher speeds and better value being the most cited reasons. Commenting on the survey results, SIRO Chief Commercial Officer Ronan Whelan noted: “What comes through so clearly in our research is that, despite physical business closures over the past year, Irish consumers in large numbers have looked to support local, Irish businesses, such as through online or click and collect services. This support for local and Irish has been pivotal in keeping many businesses afloat during the darkest days of COVID-19. “As Ireland now looks to recover and rebuild keeping this support engaged will be crucial. There is a huge opportunity for businesses to continue to tap into the COVID-19 groundswell of consumer goodwill and loyalty toward Irish businesses, once the pandemic has passed. “However, customer loyalty is earned and shouldn’t be taken for granted, with businesses still needing to continuously innovate and improve in areas such as delivery charges and customer services. “Today, SIRO is excited to announce that we are joining Guaranteed Irish. It’s a natural fit for SIRO. As an Irish company with a footprint across Ireland and through our work in connecting homes and business to high quality fibre broadband, like Guaranteed Irish, we have a shared objective of empowering Irish businesses to prosper and grow”. Guaranteed Irish CEO Bríd O’Connell stated: “I am delighted to welcome SIRO on board. As Ireland’s leading fibre optic broadband network, SIRO embraces our core values of building sustainable communities through enterprise, backing local jobs, and supporting homegrown Irish businesses to recover and grow. These values are showcased through SIRO’s commitment to connecting homes and businesses to high quality fibre broadband, in turn benefiting our local economy and supporting Irish jobs particularly in communities throughout the country.”
The Fibre to the Home (FTTH) Council Europe and IDATE have today unveiled their 2021 Fibre Market Forecast and Panorama with promising news for Ireland’s FTTH Market. The report which is released annually covers the progression of FTTH roll out in EU Member States, up to September 2020.  Ireland’s FTTP roll out now covers 1,044,000 (more than half of the housing stock) homes up from 700,000 (one third) last year. Ireland is cited in the report as having the fourth highest growth rate (49%) of homes passed in the EU 27+UK. With 224,000 subscriptions Ireland now has 11% of households connected to FTTP up from 8% last year. Ireland first joined the FTTH Council Leader boards in 2018 after having 1% of homes connected with 100% FTTP broadband. Since then, we have consistently placed in the Top 5 Countries in terms of Homes Passed and Subscriptions growth rate, beating out larger countries such as the United Kingdom and Germany. One other such report that ranks EU Member States progression in rolling out high speed connectivity is the Digital Economy and Society Index (DESI) report by the European Commission. The categories within the report focus on Connectivity, Human Capital, Use of Internet Services, Integration of Digital Technology and Digital Public Services. Overall, Ireland ranks 6th out of the EU27+UK, noting that Ireland has been the fastest growing Member State over the last five years. Ireland maintains its top position in its Integration of Digital Technology, 8th in Use of Internet Services, 9th in Digital Public Services, 11th in Human Capital and 23rd in connectivity. SIRO in September had approx. 343,920 homes passed accounting for 20% of homes passed in Ireland and approx. 80,000 subscribers accounting for 36% of the market share in Q3 2020 (Comreg Q3 2020). Now, as of April 2021, SIRO covers 370,000 homes passed with over 90,000 subscribers. Commenting on the announcement, SIRO CEO, John Keaney said: “We are delighted to hear of the progress that Ireland is making in connecting homes and businesses with the gold standard of connectivity that is FTTP broadband. Amid a global pandemic, FTTP Gigabit broadband is crucial in ensuring all aspects of life such as e-Commerce, e-learning, e-health and e-government, remain connected and SIRO is proud to play the role of furthering the digital agenda in Ireland. The rate of switch over to fibre in Ireland has been significant relative to others within the EU and this has stood our society and economy well during Covid-19. With fibre yet to pass 50% of all homes in Ireland, all stakeholders must remain focused on finishing the work of rolling out fibre.  Gigabit fibre broadband accessible to all is no longer a nice to have but an essential utility central to the functioning of all aspects of our society.” Director General, Vincent Garnier commented: “As the most sustainable telecommunication infrastructure technology, full fibre is a prerequisite to achieve the European Green Deal and make the European Union’s economy more sustainable. Our 2021 Market Panorama reveals that, for the first time, FTTH/B coverage in Europe surpasses more than half of total homes. Although this is a great achievement of the European fibre industry, there is still a long way to go. As fibre roll out accelerates, it becomes critical to focus on fibre adoption and copper switch-off.” FTTH Council Europe Spokesperson, Eric Joyce, elaborated: “Ireland has made great strides in fibre densification since first joining the FTTH Market Panorama Leader boards in 2018. The FTTH Council Europe’s main goal is to accelerate the ubiquitous fibre-based connectivity, empowering member states throughout Europe in creating and sustaining a digital society. I am personally proud that my home country, Ireland, has performed exceptionally well in 2020, being the 4th fastest growing country in the EU27+UK region in terms of Homes Passed % growth.  This has led Ireland into the top half of our coverage leader boards with almost 56% of all homes now passed with Fibre. The annual report highlights the collective progress that Telcos, such as SIRO, have made in their roll outs and this year, with the arrival of a global pandemic, reminds us of our commitments in delivering the gold standard of connectivity that is FTTP broadband.”
SIRO, the wholesale joint venture between ESB and Vodafone, have today announced that they have now rolled out their best-in-class gigabit fibre broadband to over 43,000 homes and businesses in Cork city and county. The company also announced that an additional 11,500 premises will be passed by the end of this year, bringing the total number to just under 55,000 or a third of all homes and businesses in Cork. Initially announced in 2017 by then Tánaiste and Minister for Transport, Simon Coveney, SIRO ambitiously set out to make Cork the “Broadband Capital of Ireland”. Since then, SIRO has been actively building a new national telecoms infrastructure right across Cork city and the wider county. SIRO’s network now stretches right across Cork city from Ballincollig, Glasheen, Bishopstown Douglas and Rochestown to Glanmire and within the county to towns such as Mallow, Midleton or Skibbereen. Nationally, SIRO has passed 375,000 homes and businesses right across regional Ireland. The SIRO network delivers 100% fibre all the way into the home or building, with no copper at any point all the way. This a high-quality, reliable and fast connection, with no slow down when multiple devices are working simultaneously, with equal download and upload speeds. Notwithstanding the restrictions due to COVID-19, SIRO has continued its fibre broadband roll-out across Cork during the pandemic. The need for connectivity amidst a global pandemic has motivated the company to further expedite their rollouts wherever possible. Cork residents, like those in every town and city across Ireland over the last 12 months, have had a huge demand for high quality broadband to enable remote working and trading online for local businesses, home schooling, movie and video streaming or online shopping. SIRO’s network has underpinned a new normal of large file sharing, video calls and live collaborative spaces. The company sees that even as the country opens up from lockdown that these trends will grow rather than revert to old ways of living and working. Commenting on the announcement, Cork Build Manager, Tricia McElliot said:
We are delighted with the progress SIRO and our partner CBE have made in making Cork city and county. The efforts made by our dedicated build team and contractors is something that is commendable, especially as construction ceased temporarily as a result of the pandemic. Connectivity is not just for the pandemic, and SIRO’s 100% FTTP broadband aims to future proof homes and businesses for future data demand.”
John Keaney, SIRO CEO and Chair of Telecommunications Industry Ireland elaborated:
SIRO are dedicated to our roll out in Cork City and County. Our roll out in the past year has been remotivated by the onslaught of COVID-19 and as a wholesaler, we are committed to delivering  resilient, quality FTTP broadband for homes and businesses across Cork. By the end of 2021, we will see approx. 55,000 homes and businesses across the Rebel County connected as part of our Phase One roll out, with plans to further develop our roll out across the county. Life is different now, and Cork’s broadband landscape is too."
SIRO is available to order from homes and businesses from the following retailers in Cork: Vodafone, Sky, Digiweb, PureTelecom, Nova Broadband and Viatel. Search your Eircode and find out if your home or business is SIRO ready.
SIRO, the joint venture between ESB and Vodafone, has today announced that they have reached a new milestone in Galway city of 25,000 homes and businesses passed. This milestone means that homes and businesses in Galway city and surrounding areas can now avail of the best-in-class fibre broadband connectivity. Notwithstanding the restrictions due to COVID-19, SIRO has continued its fibre broadband roll-out across Galway city during the pandemic. Over the last six months from September 2020 to end March 2021, SIRO rolled out fibre to 10,000 additional homes and business. The need for connectivity amidst a global pandemic has motivated the company to further expedite their rollouts wherever possible. Galway residents, like those in every town and city across Ireland over the last 12 months, have had a huge demand for high quality broadband to enable remote working and trading online for local businesses, home schooling, movie and video streaming or online shopping. Nationally, SIRO has passed 375,000 homes and businesses right across regional Ireland. In July 2019, SIRO commenced a €20m investment in rolling out the gold standard of connectivity to homes and businesses in Galway city, as part of its wider national fibre rollout programme. Less than two years on, SIRO’s fibre network is now available right across the city from east to west including: Oranmore and Oranhill, Roscam and Renmore, Ballybrit and Ballybane, Castlegar, Mervue and Salthill, Rockbarton, Shantalla and Rahoon, and Knocknacarra to Kingston. Tricia McElligott, SIRO’s Build Manager, responsible for the rollout of fibre in Galway remarked:
Hitting the milestone of 25,000 homes and businesses passed in the city; and 10,000 over the last six months alone, is significant. Access to high quality broadband has never been so important to our communities and businesses. It has provided a lifeline to Galway businesses allowing them to trade online while their doors have remains closed, individuals to continue to work and for families and loved ones, physically separated, to remain virtually connected. “SIRO’s build team is incredibly proud to have played a small part in keeping Galway’s businesses and communities connected, despite the challenges presented by the pandemic”.
SIRO’s fibre-optic cables are faster and more reliable than copper cables, and households as well as businesses can now avail of speed up to 1Gb. Once connected, customers can choose from a variety of operators who are serving Galway city. The five operators available for homeowner are Digiweb, Sky, Vodafone, Airwire, and Pure Telecom. While four operators are available for businesses which are Digiweb, Viatel, Vodafone and Airwire. Commenting on the announcement, SIRO’s CEO John Keaney noted:
“Old copper networks are no longer fit for purpose and are leaving homes and businesses in the slow lane.  Across Ireland, reliable and fast internet with higher bandwidth is a necessity not luxury which adds an enormous responsibility in the work that we do. “Galway has always been a great and vibrant city. Fibre broadband provides a strong foundation for the continued development of the city and its businesses post-Covid, with enhanced connectivity also futureproofing the city for decades to come. So, the rollout of fibre in Galway city is an important part of SIRO’s ambitious plan for the country. “For SIRO, our roll-out is continuing but we’d urge all homeowners and businesses struggling with online connectivity to check if fibre broadband is now available in their area.”
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Our CEO John Keaney delivered a keynote speech at the 2021 Rebooting Ireland virtual event on how 100% fibre can fast track recovery and growth post Covid-19. John discussed how Covid-19 has supercharged inevitable change in consumer behaviour, business operations and new ways of working, which accelerate the need for high-speed fibre connectivity. As we move into our 'new normal', 100% fibre connection is a critical element in ensuring the growth and recovery of Irish businesses and the Irish economy
Last week it was officially announced that I had been re-appointed as Chairperson of Telecommunications Industry Ireland (TII), the Ibec representative body for the electronic communications industry. I am excited to hold this role for a further year and equally recognise the trust placed in me by my industry peers when nominating me to serve two consecutive terms in this role. TII is a broad church with a diverse membership. From broadband companies, like SIRO, to broadcasting, cable, data centres, fixed, mobile, satellite and wireless internet as well as equipment manufacturers and network providers; our members span the full spectrum of the industry. Reflecting on 2020, it is clear the telecommunications industry was tested like never before. The reason, one we are all too familiar with by now – Covid-19. Yet, it fills me with pride to say, our industry not only stood up to the challenge, but exceeded our own expectations. During the worst days of 2020 and now into 2021, our industry has kept the nation connected. Across the country people have worked from spare bedrooms to kitchen counters, shopped, zoomed, streamed or schooled. Indeed, such was demand that our telecommunications networks experienced an average [35%] increase in peak traffic during 2020. Despite these pressures our telecommunications industry has remained resilient, robust and continues to deliver to our over two million active subscribers across Ireland. Effectively, telecoms connectivity has been and is the nervous system for the country. It is the enabler for our communities to live, work and play. This did not happen by accident. It is a testament to our industry and to our people, all 25,000 of them, who drive it forward each day and never more so than during the pandemic. Equally, with more than €3.25 billion invested by the sector in infrastructure networks since 2015, our industry was ready to flex up when the pandemic struck. And yet, I also know that while our industry certainly played a huge role in keeping our country connected, there remains some parts of the country and groups within our society who have not shared as fulsomely in the benefits which telecommunications can deliver. For example, in my own sector of the industry, I am acutely aware that notwithstanding the work of companies such as SIRO and eir are doing in rolling out FTTH broadband, 50% of our country still does not have access to high quality broadband. Equally a recent survey by Vodafone found only 19% of our SMEs are highly digitised. So, as I look to the rest of 2021 and my role as Chairperson of TII, there are several priorities that I wish to both fulfil and advance during my term. Key amongst them will be the role that the telecommunications industry can play in supporting in Ireland’s post Covid-19 economic recovery (including working with the industry to achieve access to high quality broadband for all), promoting sustainability economically and socially, to assisting members with the implementation of the European Electronic Communications Code and combating digital piracy. In addition, I am also focused on working to communicate the industry’s position on key issues such as cybersecurity and the Digital Single Market in conjunction with the Ibec Digital Economy Policy Group.

The Future of Telecommunications

While the former are all issues of immediate concern, both TII, and personally as Chairperson this year, need to always keep our heads up and looking to the future. This must include a focus on continually seeking to improve telecommunications services for Irish consumers and businesses. TII aims to do this by promoting a positive environment for investment which in turn will accelerate the roll out of Very High-Capacity Networks such as 5G, Cable and FTTH. This will future proof Irish homes and businesses and our economy for the increasing demand for telecommunication services in the years ahead. We cannot overindulge ourselves in our successes in 2020. Ireland still has a long road to travel to become a global digital leader. The latest statistics from the European Commission’s DESI (Digital Economy and Society Index) report indicate that Ireland ranks 23rd in the EU in connectivity. This is something TII is determined to work with all stakeholders from Government and policymakers, regulators to businesses and consumers to achieve as part of our 2021 priorities.

Sustainability and Resilience in the Telecommunications Sector

A final key consideration not just for me but for all leaders across the telecommunications sector is sustainability. It is understandable that as we all grapple with the fall-out from a global pandemic that we can sometimes forget about this other big challenge of our time. The telecommunications industry can make a huge contribution to achieving a more sustainable world. In many aspects of life, our industry holds the keys to unlocking more sustainable ways of living. Examples include working from home instead of commuting to offices, ensuring equal access to public services such as through ehealth or online education, bringing Smart Cities to life or driving more efficient uses of resources in manufacturing or supply chains, to name a few. Over 200 years ago the poet William Blake wrote “what is now proved was once only imagined” and so it was the case for the telecommunications industry in 2020, when all its facets came together to keep our country running. And yet the promise of what the next years of this decade will bring in terms of revolutionary advances in our industry and their wider impacts will be hugely transformative – high quality broadband in every community across Ireland, a nationwide roll-out of 5G and an increasingly digital society and economy. As Chairperson of TII in 2021 I am excited to play a small part in that revolution.
  Over the last 12 months so much has changed in our lives in ways we could never have predicted. Yet, we have also adjusted, relatively, well to “the new normal”. With International Women’s Day upon us, where one of its’ missions this year is to “forge inclusive work cultures where women’s careers thrive”, it is timely to consider one of the biggest changes over the past year – working from home (WFH) – and its impact on women in the workforce. It is important to note, that while International Women’s Day highlights the significance of achieving gender equality in the workplace, it is a core goal that SIRO is committed to achieving all year long. As part of the United Nation’s Sustainable Development Goals, Goal 5 focuses on achieving gender equality and empower all women and girls, a goal which SIRO believes has become more relevant throughout the pandemic. During Level 5 lockdowns, over 40% of the Irish workforce worked from home. WFH quickly shifted from something done by a small segment of the population to a mainstream activity overnight. But for working women, the jury is still out on their recent experiences of WFH. For working mothers, anecdotal evidence paints a picture of exhausted mothers, at home and double jobbing between the paying office job and childminding and home schooling. Much of this narrative may be true but does it tell the full story of WFH for women? Not all women WFH are mothers or if they are, not all have childminding and home-schooling responsibilities. Equally, does it adequately take account of fathers and the roles they have also played in parenting during lockdown? Yet, according to OECD statistics, women in Ireland average almost 5 hours of unpaid work per day. While men in Ireland average just over 2 hours of unpaid work per day. The gap remains too wide. For true equality, we need a fairer sharing of responsibilities in the home. While the division of labour along traditional lines remains a factor, there are many reasons for this imbalance including more women opting to work as a full-time homemaker or women choosing to work part-time in a professional/paid role. The success or failure of the recent mass exodus toward WFH cannot be fully judged against a backdrop of extraordinary circumstances – schools and childcare facilities closed, shops, restaurants and other entertainment and leisure facilities shut, restricted travel, social distancing and no meeting with family, friends, and colleagues. Yet, for many the experience of WFH has been positive. Several employee surveys have shown a majority of employees either wish to remain working from home in a full or part time capacity, post-pandemic. As Chief Financial Officer at SIRO, a company rolling out high speed broadband across Ireland, I have more than a little vested interest in ensuring that WFH can work successfully, including for our employees. At SIRO we have long championed and promoted WFH amongst our non-field-based employees. This has allowed us to adapt more easily than others. We appreciate the huge benefits which can be derived from WFH and how life changing it can be. But as a woman too in this role, International Women’s Day, creates another moment to reflect on how we can continue to improve the lives of working women. With WFH, I see an opportunity for working women.

Opportunities of Working From Home

One of the greatest opportunities of WFH lies in its capacity to bring more women into the workforce. CSO data for the last quarter of 2020 tells us that while there was 69% male participation in the workforce, female participation lagged 13% behind at only 56%. And of these 56%, almost a third (30%) work part-time. Many factors such as access to and cost of childcare; commuting long distances to work; and even the cost of going out to work every day may make it unviable for women. WFH from home creates the capacity for women to reduce these barriers. The gender pay gap (GPG) is also linked, at least partially, to the issues outlined above. Eurostat data shows Ireland’s GPG stands at 14.4%. Campaigners seeking to close this gap, point out the gap effectively means women work for free from 9th November to year end. WFH means women can work more flexibly, empowering women, who wish to, to shift from working part time hours to longer or full-time working, increasing their earnings and further reducing pay gaps. Another reason for the GPG is that, traditionally, men have tended to be in higher managerial roles, with higher salaries. Research has shown that despite equal qualifications, women are often not as confident as men in actively seeking promotions or putting their names forward for senior roles. Here too WFH might also be leading to shifting attitudes amongst women. Some women see WFH as a potential leveller in career advancement, helping to bridge the gap between the higher number of men in senior roles than women. Remote working may dilute many of the traditional male-dominated office networks from which some women have felt excluded.

The Introduction of a Hybrid Work Model

However, when lockdown restrictions ease, many organisations expect to transition to a ‘hybrid’ model of both WFH and team workplace-based activities. It will be critical that organisations ensure that this transition does not result in an imbalance, where women choosing to WFH, find themselves missing out on the networking opportunities at the office. This male networking culture is changing fast in Ireland. Indeed, in my industry, telecommunications, we have two of the leading telcos headed up women in Vodafone’s Anne O’Leary and Eir’s Carolan Lennon. Equally in public sector bodies such as ESB there is increasing diversity at senior levels. Within my own company, SIRO, we have a gender balanced leadership team, a board where a third are women and we continue to work to increase diversity across our business. Thankfully, my experiences both from a utility background and now a telecoms background, have been overwhelming positive in terms of career progression and diversity. WFH may bring a true meritocracy to career advancement and promotions across all industries resulting in greater diversity amongst those in senior roles not just between men and women but also those of differing sexual orientation, social backgrounds, or ethnicity etc. The global WFH experiment is only beginning. The years ahead will see it honed further. For all workers it creates many opportunities for people to enjoy greater flexibility, work on their own terms and to shape their working week around their wider lives. For women, it can breakdown many barriers which have traditionally excluded them from the workforce or career advancement. WFH may not always be perfect but it can be transformative, particularly for women, and that is something to celebrate on International Women’s Day. Michelle Mullally is SIRO Chief Financial Officer. SIRO is a joint venture company between ESB and Vodafone. It is delivering a 100% fibre-to-the-building broadband network with speed of 1 Gigabit per second across Ireland.