“Young people will be our leaders in restoring nature in Ireland. This project means that students from 100 schools nationwide will work with experts and their teachers and communities to make their schools more pollinator-friendly, planting native species and contributing to a better, more biodiverse future for us all. Well done to SIRO for supporting this important work.”SIRO’s CEO John Keaney noted:
“SIRO is an Irish company rolling out our fibre to the home broadband network to communities across Ireland. As we do so, we see first-hand the importance of biodiversity in enhancing the lives and wellbeing of those communities. “Our hope from this project is to foster young biodiversity champions in communities across Ireland encouraging them to protect and preserve our native habitats and biodiversity. “Our sponsorship of this school pollinator project makes a small contribution to this task. We are pleased to be able to contribute to the valuable work which Biodiversity in Schools have been undertaking in this area for the last ten years,” added Mr. Keaney.Commenting on the partnership, Mark Nolan, Director of Biodiversity in Schools noted:
“We are pleased to have SIRO onboard as a sponsor for the pollinator project. Increasing young people's awareness of the important contribution biodiversity makes to our health and wellbeing is critical." “It’s also important for Irish companies to be aware of the biodiversity crisis we are experiencing, and to help by joining us to tackle this issue together. This initiative provides the resources needed to empower pupils with the knowledge and skills on how to help save and nurture our environment.”Schools who wish to participate in the project can register their details at www.biodiversityinschools.com/pollinator-project.
Technology, including fibre broadband, are driving the growth of the second-hand market across the globe
Fast fashion first started around the late nineties in the United States, designed to replicate trends like those that your favourite celebrity wore, quickly and cheaply. It wasn’t long before other countries followed suit.Then, smartphones and social media arrived and changed the face of commerce forever. Once you could order clothes online through Instagram and Facebook in 2016, fast fashion orders accelerated. As well as that, websites such as Pretty Little Thing, Shein, Missguided and Boohoo.com have become some of the trendiest fashion sites to order from today. But what if you could remain fashionable while reducing your carbon footprint? The Internet, while acting as an enabler for fast fashion, can also be a driving force for creating sustainable fashion choices. A notable example of this has been eBay, who have been around since 1995. For years, eBay has been an accessible marketplace selling pre-loved goods of all sorts, with clothes included. This year, ITV’s Love Island, ended their collaboration with fast fashion company Pretty Little Thing as their fashion sponsor, and replaced them with eBay, recognising the impact the show can have on its impressionable audience. eBay isn’t the only site dedicated to creating a circular economy. In 2016, Facebook launched Marketplace, which was established to be a direct competitor with eBay and US ad listing service, Craigslist. Facebook’s Marketplace enables people to advertise goods for sale or for free to their local community, which has proved to be a success, with over 1 billion monthly users.
People’s perceptions towards fast fashion have changed in recent years. We are seeing more celebrities, influencers and young people opt to thrift clothes rather than support large fast fashion warehouses like Shein or Penney's. Thrifting is no longer confined to store-front shops. Some of the best goods can come from someone else’s wardrobe. In 2011, the concept drove the creation of Depop. Depop was established in London, as a peer to peer, social e-commerce community, where you could “like” and buy directly from the seller. Depop has grown in popularity, especially among young people. As of 2021, Depop now has over 21 million users, 90% of which are under the age of 26. Depop has proved that all you need to make more sustainable choices in fashion is a smartphone, a stable internet connection, and the drive to make some cash on your old clothes. Depop published its’ sustainability strategy in 2021, cementing its’ commitment to greener and more ethical commerce further (more here: Depop Sustainability Strategy ). SIRO also published its first sustainability strategy in 2021 (more here: SIRO Sustainability Strategy ). Key aspects include switching our fleet to electric vehicles, reducing waste in the construction of our full fibre network, and commitments to promoting diversity and inclusive practices in the workplace. With so many companies now pushing forward with sustainability commitments, it’s important to be conscious of greenwashing, including in the fashion industry. Buzzwords like “eco-friendly,” “biodegradable” and “carbon neutral” are thrown around regularly. So, it’s essential to do your research first, allowing you to shop with companies that have genuine sustainable policies and practices in place. In the past, attitudes to clothing were different. The focus was on quality and durability vs. our current throwaway culture. ‘Thrifty’ was once a positive, rather than a negative comment, in any era when people valued the cost and effort which went into producing clothing. The circular economy (though not called that back then) was often in full swing with clothing passed down through the family or precious items like wedding dresses repurposed into garments such as communion or christening outfits. Sustainable living provides an opportunity to rethink how we value clothing and to embrace being thrifty again. Technology and connectivity can now also make sustainable choices more accessible allowing consumers to shop in a more environmentally and socially equitable way. A final thought, particularly as we grapple with cost-of-living challenges, is the opportunity to make money from your pre-loved clothing, by opting to download apps that offer resale services. Technology, including fibre broadband, is driving the growth of the second-hand market across the globe. With SIRO’s 100% fibre to the premises broadband, you can manage your orders, post up your best pre-loved fashion outfits and make connections all from the comfort of your home.
In the past, ‘thrifty’ was once a positive, rather than a negative comment, in any era when people valued the cost and effort which went into producing clothing.
Pictured left to right: Deirdre Berry, Esker House Manager and Amanda Glancy, SIRO Director of Corporate AffairsSIRO’s gigabit fibre broadband connectivity will further enhance the services provided by the refuge. Its’ existing phone systems can now move to a cloud-based solution, improving communications between the centre and its service users; while users of the emergency accommodation can access more reliable internet connectivity for work or education, TV and video streaming or to stay connected with family and friends. Commenting on the sponsorship, Esker House Manager Deirdre Berry, said: “Having high-quality and reliable fibre broadband will make a significant difference to our operations and to the services we provide to our users each day. For people who use our accommodation services, whether it’s for kids to help them do their homework or watch TV or adults wanting to keep connected, it will provide an important sense of stability. More broadly, for those seeking to avail of our services we can provide them with greater online options. We are delighted to have SIRO and Viatel come on board and support us in this way.”
Pictured left to right: Steven Farrell, SIRO Account Director and Linda Tiley, Esker House Team Lead and Deirdre Berry, Esker House ManagerSIRO’s Director of Corporate Affairs, Amanda Glancy noted: “Since the pandemic, and this year in particular, an uncomfortable spotlight has been thrown on the prevalence of domestic abuse, of women, men and families in Ireland. Unfortunately, too, the need for the support services totally outstrips demand for them. SIRO, with Viatel, is pleased to be able to support the hugely important work that the team at Esker House are providing across the Midlands Region, by sponsoring their broadband connection. Having reliable broadband allows individuals, families and businesses to live and work better, and in the case of those trying to access services such as Esker House’s, we believe connectivity is even more critical.” Damien McCann, Director of Sales and Marketing at Viatel, said: “It’s amazing to see the critical services Esker House provides for people across the midlands, Viatel are very proud to partner with the team in SIRO to provide this high-speed connectivity service to the Esker House facility, which hopefully will help users of the facility and also help the wider Esker House team’s daily operations” If you, or someone you know may need the services of Esker House, please contact their helpline at 09064 74122 SIRO is available in locations across Westmeath and the Midlands. Search Your Eircode today to see if you can avail of SIRO 100% Fibre Broadband.
SIRO is acutely aware that human interaction and organisations are dynamic and ever changing, diffusing between several layers of interaction and influence, all of which affect perceptions, meaning, values, attitudes, norms and thus behaviour; and that one unsafe behaviour can significantly change an organisations’ record. Today, there is much talk within organisations and businesses about “culture.” Within occupational and environmental management, the importance of having a positive safety culture is much highlighted. Culture is the evolving result of the continuing negotiations about values between the members of that organisation and with its environment. It includes norms, ideas and factors which prompt behaviour and attitudes towards the organisation. Is culture the single determinant of all aspects of safety and the organisation of safety practices? Unfortunately, no. It is just one, but important, part of a wider paradigm of factors required to establish a successful management system. ISO standards, in particular ISO 45001 & ISO 14001, refer to this paradigm of factors as an organisation’s “context”. To develop successful systems, there is no singular, defining handbook, each organisation must determine their own, suited to their own context.
“SIRO is an Industry Leader on Environmental Health and Safety.”
“We considered the complexity of utilising existing electricity infrastructure to construct & operate a 100% fibre-to-the-building broadband network, and successfully created management systems specific to SIRO”.
John Keaney, CEO, SIROA switch over of our existing diesel commercial fleet to EVs is a key component of the Strategy. This initiative alone will see 1.6 million kilometres in journeys undertaken each year as part of our network roll-out operations (equivalent to travelling around the globe 40 times), become greener and more sustainable. We expect the switch will more than halve our existing carbon emissions. With effect from this month, we have switched 65% of our existing diesel fleet to EVs and the remaining third will be phased out by the company over the next year, with the fleet fully electric by end 2022. Work on developing and activating the Strategy, which encompasses environmental, social and governance (ESG) issues relevant to the company and its operations, began in 2018 leading to today’s launch at our Carrickmines offices. Our broadband network is 100% fibre, with no copper at any point, also making it significantly more energy efficient (by up to 60% and emitting less carbon emissions (over 80% less) than traditional copper or cable broadband networks).
Ossian Smyth, Minister of State“I look forward to engaging with SIRO and other telecoms operators to ensure that the sustainable solutions they apply in all aspects of their activities will allow for building competitive advantage and best in class innovation, while also helping to protect and preserve our natural ecosystems for future generations” - Minister Smyth commented. According to SIRO CEO John Keaney: “Today’s launch is the culmination of several years’ work at SIRO, first to measure our outputs and impact on the environment and broader sustainability targets and second, to then act to become cleaner, greener and more sustainable as a leading Irish telecoms business." Mr Keaney stressed the urgency for action: “Change is never easy or convenient. Becoming sustainable and protecting both people and planet is no longer a choice, but an essential, enduring activity; one which business leaders must champion. Technology can be a great enabler of more sustainable living. SIRO’s 100% fibre broadband is empowering communities and businesses to become more sustainable in areas such as remote working and reduced commuting; smart homes and cities; enhanced business productivity reducing emissions and driving greater energy efficiency. SIRO’s fibre broadband network is also the cleanest broadband available today, using less energy than traditional copper networks and emitting significantly less harmful emissions. This further highlights the focus that all stakeholders must place on achieving a full fibre Ireland, not least because of the contribution it can make to Ireland meeting climate change and sustainability commitments”, added Mr. Keaney.